10 Sure-Fire Headline Formulas That Work

So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles?

Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.

1. Who Else Wants [blank]?

Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.

  • Who Else Wants a Great Blog Template Design?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants More Fun and Less Stress When on Vacation?

2. The Secret of [blank]

This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.

  • The Secret of Successful Podcasting
  • The Secret of Protecting Your Assets in Litigation
  • The Secret of Getting Your Home Loan Approved

3. Here is a Method That is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.

  • Here is a Method That is Helping Homeowners Save Hundreds on Insurance
  • Here is a Method That is Helping Children Learn to Read Sooner
  • Here is a Method That is Helping Bloggers Write Better Post Titles

4. Little Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.

  • Little Known Ways to Save on Your Heating Bill
  • Little Known Ways to Hack Google’s Gmail
  • Little Known Ways to Lose Weight Quickly and Safely

5. Get Rid of [problem] Once and For All

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.

  • Get Rid of Your Unproductive Work Habits Once and For All
  • Get Rid of That Carpet Stain Once and For All
  • Get Rid of That Lame Mullet Hairdo Once and For All

6. Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.

  • Here’s a Quick Way to Get Over a Cold
  • Here’s a Quick Way to Potty Train Junior
  • Here’s a Quick Way to Backup Your Hard Drive

7. Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Meet Sexy Singles Online Without Spending a Dime
  • Now You Can Own a Cool Mac and Still Run Windows

8. [Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

  • Speak Spanish Like a Diplomat
  • Party Like Paris Hilton
  • Blog Like an A-Lister

9. Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.

  • Build a Body You Can Be Proud Of
  • Have a Smile You Can Be Proud Of
  • Build a Blog Network You Can Be Proud Of

10. What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

  • What Everybody Ought to Know About ASP
  • What Everybody Ought to Know About Adjustable Rate Mortgages
  • What Everybody Ought to Know About Writing Great Headlines


The Opera development team is currently in the process of making Opera 10 final available to its worldwide audience. The final version of Opera 10 is already available on the Opera ftp site from where it can be downloaded by user’s. User’s who prefer to wait for an official announcement can expect that to happen later this day.

The Opera web browser is the first major web browser to hit a two-digit version (even before Google Chrome, who would have thought that..) and it is well deserved as it was source for a series of web browsing enhancements and improvements that were copied by other Internet browsers throughout its existence.

Opera 10 final is apparently the same build (except for a few minor changes to standard files and a few new folders) as the Opera 10 Release Candidate 2 that was released last week. It is still recommended to upgrade to the final version of Opera 10. Downloads are available.

The Windows version of Opera 10 is currently the only one that is being offered in additional languages next to English. The Linux and Mac version are currently only available in English.

service oriented computing

This is the presentation for the Summer Camp join seminar at Karuizawa, Nagano-ken. Seminar held on 29 - 31 September.

Since it is a fasting month, I think it will be difficult for me to prepare for fasting, so I choose to drive. Maybe I can go out to find some food. It takes around 4 1/2 hours to reach Karuizawa from Ichikawa-shi. There are several traffic jams that really slow me down. After exited from the highway, I have to climb a winding road until the main road of the Karuizawa Town appears. During those climb, I realized that there's no phone signal! Luckily nothing bad happens. 

If I remember it right, it cost me 3,750 for toll and about 1,600 for gas, totaling 5,350yen. While a check with Jorudan Train Route Finder, from Gyotoku to Shinano-Oiwake will cost me 6,410yen. It is faster (124 minutes), but i will miss the initidal-d-like climbing curve and very nice scenery.

I reached at seminar house at 1.31pm, about half an hour before the seminar start. I didn't recognize any face at all, and i didn't have sensei's phone number either! My poor japanese language could not help much. Luckily I stopped at the right place and sensei arrived later with taxi. After first round presentation, we have our dinner... We finish late, so dinner was the same time for breaking fast. I didn't arrange the food earlier (since I really don't have any information about this seminar, except date and place), luckily the cooks fried me some fish after I explain about my condition. Have shower, (others went to ofuro), pray, and continue seminar, being first presenter. Now waiting this session to finish. 11.20 pm already.

How's Karuizawa?.... Well, the natural air-conditioner feels stronger than my car's aircond. While it is very hot along the way, Karuizawa feels very nice. Kimochi! During briefing, the seminar house keeper mention that bear will appear at night. He elaborated a lot (on what to do if you faced one)... but I didn't understand. I laugh when everybody laugh. There's a lot of golf courses here.. and hotels too. I really want to take my family here. Seems like summer will be nice as other seasons will be too cold.

Really tired now... still no single picture captured...